3 year program

Mentorship by Industry Experts

500+ Hiring Partners

Capstone Projects

Student-led Clubs

COURSE Principles

Each Semester has 5 Core Subjects that progress across the 3 years.

Core 1

Business Management And Marketing

Core 2

Data Management & Analysis

Core 3

Advertising & Digital Communication

Core 4

Public Relations

Core 5

Media Studies

Syllabus

Embark upon the complex task of building brands and managing digital age experiences. Learn all the essentials of digital marketing and the right ways to advertise. This course allows you to enhance your skill set and knowledge in all the lucrative areas of marketing. This full-time program takes students through the journey of live industry projects, mentoring by industry professionals and experiential learning.

Semester I

Marketing Launchpad

360° Communication in a Digital World

Creative Concepts and Story Telling

Introduction to Consumer Neuroscience and Psychology

Introduction to Data Foundation of Entrepreneurship

Semester II

Entrepreneurial Approach to Management

Technology and Emerging Media Practices

Introduction to Digital Strategies

Introduction to Experiential Marketing

Research Methodology

Introduction to Film Studies

Semester III

Advertising: New Rules of Engagement

Media Communication Technologies

Global Dimensions of Digital Cultures

Public Relations: Principles & Practices

Marketing Research

Laws, Ethics and Etiquettes in Media and Communications

Semester IV

Internship Project Report

Media Investments & Planning

Evolution of Agency Structures

Advertising Research, Tracking & Evaluation

Finance and Financial Analytics

New Business Development

Semester V

Campaign Planning and Evaluation

Business of Social Media

Exploring the Brand Universe

Multimedia and Digital Creativity

Managing People, Teams and Processes in the 21st Century

Consumer Psychology, Behaviour and Insights

Semester VI

Rural Marketing

Transnational Media: Networking, Connectivity & Usage

Film Production and Marketing

Omni-Channel Campaign Planning and Management

Data Driven Marketing Analytics

Portfolio Building an Work-Readiness

Program Highlights

“The consumer is not a moron; she is your wife.” –David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather"

Industry
Knowledge
Live
Projects
Agency
Visits
Career
Guidance
Studio
Sessions
Faculty from
Media Agencies
Inter-disciplinary
Electives
Hi-tech
Campus
Global and Work
Immersions

Career Prospects

SEO Expert

Media Executive

Content Marketer

Digital Marketing manager

Media Buying strategist

Client servicing

Brand Manager

Data analytic manager

EMPLOYERS & PARTNERS

Frequently Asked Questions

What accreditation do courses offered at ISME have?

ISME is a private institute offering career oriented certificate programs. It does not offer degree programs and is not affiliated to any university. The students can attend full time degree granting colleges and pursue BA / B.COM or any degree course of their choice. It offers correspondence help in BA in Sociology, which is even taught by teachers twice a year in the college.

What value does the program hold for it being a certificate program?

The program has a unique pedagogy wherein experiential learning and project based learning form a strong base. The students are exposed to live projects, industry guest lectures, research projects, international faculty, all of which are a part of the 3-year certificate program. This offering is not generally a part of courses offered by other institutions. It allows the students to be work ready and trains them according to the agency that they are stepping into.

Are there hostel facilities for outstation students?

The School has partnered with New Moon Hospitality to provide accommodation to all our outstation students across ISME, ISME and ISME. An entire building is being used to accommodate all our students and the accommodation is located at Marine Lines, the address for which is - 99, K M Karve Road, New Marine Lines, Marine Lines, Mumbai, Maharashtra 400020.

Are there any accommodation facilities close by?

While we have our hostel facility, our students also stay at PG Accommodations and Rented Apartments closer to the school. The Admissions Team can connect you with some of the agents and students if required.

Does ISME have any branches?

ISME is a standalone institute and does not have any branches so far. It is only based in Mumbai, address for which is – 4th - 6th Floor, Tower 2A & 2B, One Indiabulls Centre, Senapati Bapat Marg, Lower Parel, Mumbai, Maharashtra 400012.

What is the ISME challenge?

The ISME Challenge is a pre-requisite to admissions for the programs offered at ISME. The ISME challenge entails of 2 stages. The first one is the written exam, which is on the lines of a general aptitude test followed by a personal interview.

What are the eligibility criteria to apply for the program?

The minimum (“benchmark”) entry requirement is clearing 12th grade from an Indian board or the equivalent in other qualifications such as the International Baccalaureate. Performance in the ISME Challenge is also an important entry requirement. Thus all applicants must first apply through the web application form available on the website to go through the process of ISME Challenge.

When does the application process begin and when can I give the ISME Challenge?

The application process for the program begins in October each year. All students pursuing their 12th grade can apply for the ISME Challenge through the web form available on the website. The web form will give you alternate test dates available along with different time slots, from which the applicant can choose the one that is most suitable to them.

Do I have to reapply if I miss the test date?

Each student is provided with a unique application number when they apply through the online application form. A student who applies once need not apply again but needs to state in writing and get approval from the Admissions Office if they would like to postpone or prepone their Challenge date.

Can I apply for admissions before I have the results for my qualifying examinations?

Yes, you can begin your application process before you get your final result. The results of the qualifying examinations need to be shared as early as possible. Until then all applicants will only receive a conditional offer.

How and when are the results of the ISME Challenge announced?

The Admission Team takes minimum 15 days to process the application forms and assess all the applicants based on the 5 point grading criteria. The results are announced through email on the applicants registered email address. The applicant may also contact the Admission Team on the helpline numbers available on the website.

When do I need to pay the fees?

After completion of the ISME Challenge, all successful applicants will receive a Conditional Offer. In order to accept the conditional offer the applicant must pay the Enrollment fees and secure their seat. The offer will become unconditional after their respective Board declares the final qualifying results and the student has met the conditional offer criteria. At this stage the Admission Team will ask for the first semester fees.

What are the Core subjects?

The program has been curated with support of industry professionals and it provides students with experiential learning within a vast educational framework. The students cover core subjects like Advertising & Communication, Digital Marketing & Activation, Media studies and Public Relations. In addition to this students are offered electives in Design, Entrepreneurial skills, Management and Liberal Arts.

Are there classes held on Saturday?

There are no regular lectures on Saturday. If there are any special lectures, faculty from an international university or an Industry expert visiting, then there is a masterclass, about which the students will be informed in advance and attendance will be mandatory for the same.

What is the fee structure for the program?

The current fee for the academic year 2018-2019 is Rs. 2 lakh plus GST. There will be a 10% increment each year and the fee does not include Global and Rural Immersion fees.

When can I come for a consultation session and campus tour?

Interested students and parents can come for a personal consultation from Monday to Friday, 9:00 am to 4:00 pm and Saturday, 9:00 am to 1:00 pm to meet the admissions counselor and get a campus tour.

Where can I email my queries and submit supporting documents for the process of application?

The students can email their queries on admissions@isme.co.in and email their supporting documents on admissions@ISME.in

Can I apply to the program if I’m not from the liberal arts background?

Applicants from Arts, Science, Commerce and Humanities, IBDP, ISC, CBSE & A levels can apply for the program at ISME.

How many times are the exams held?

The program is an experiential learning program with continuous evaluation for all subjects. Assessments to evaluate learning outcomes are held at the end of the semester, but there are assignments throughout the year.

Is there an orientation session to know more about the program?

ISME holds regular Breakfast Meetings from the month of March, which are orientation and information sessions. These sessions are open to prospective students and parents to gather information regarding the program offered and to interact with the faculty at the institution.

How is the fee to be paid?

The fees can be paid by NEFT, Demand Draft, RTGS and Cheque. The details of the same will be emailed to the applicant on their registered email address.

What are the electives?

ISME believes in holistic and all round development of all its students. In order to ensure this we offer multi-disciplinary electives across Design, Innovation, Creativity and Enterprise (DICE), which constitute the keystone of education at ISME. Students are required to opt for any 2 electives from a choice of 36 multi-faceted courses offered jointly by the 3 Schools – ISME, ISME | WPP and ISME.

What is rural immersion all about?

Through our rural immersion program in association with Grassroutes Journey we stimulate the young India to bridge the gap between rural and urban India. The students are taken on an exciting journey of reconnoitering various heritage villages namely, Purushwadi, Dehna, Valwanda to witness the magic of nature in a safe, welcoming and pure environment.

Does ISME offer placements?

Yes, ISME does offer Placements. The students are prepared through soft skill training and work-readiness sessions. They are mentored through Portfolio Building Workshops. The students have many opportunities to engage with Industry stalwarts and leaders through guest sessions, master classes and live projects. The students in the third year have a Career Café with leading HR heads visiting and interacting with the students.

How do students commute to the school?

ISME is situated in the heart of Mumbai city, within the dynamic Lower Parel Innovation District (LPID). The central location allows easy access through Central Railway (Closest Station: Parel), Western Railway ( Closest Station : Elphinstone Road), Cabs: Ola/Uber and Private Vehicles

Is there any dress code at ISME?

The School is situated on a corporate campus and thus requires all students to adhere to an expected standard of dressing, appropriate for a business school. Students are expected to wear smart casuals at all times. No distress jeans, skirts, dress or flip-flops are permitted on the campus.

Can students stay on campus after college hours to work on assignments etc.?

The staff is on campus till 6:00 pm and the security allows students to be in the study booths or library till maximum 7:00 pm. All students will have to vacate the campus post this unless special permissions have been obtained.

Is there a library and study room on campus?

A digital library is available for students with access to research journals and reports. The students can use the InfoMedia Centre, study booths to work on their assignments as well.

How many semesters are there?

It is a 3-year program; there are 6 semesters in all.

Is there parking space available?

No parking spaces are available for students on College Premises.

Is there locker facility available?

No locker facilities are available for students.

Do students have to carry laptops to school every day?

Since the program involves a lot of research, project work it would be good for the student to have a personal laptop to work on. The students can bring in their laptops to campus as per their requirements.

How much value does the entrance test hold at ISME?

The ISME Challenge is an important aspect of the qualification criteria but not the sole criteria. The students will be evaluated on the basis of the ISME Challenge entailing the entrance test, personal interview and the other criterions like past academic records, extra-curricular participation and the 12th grade final results.

What happens if a student declines the conditional offer?

If the student declines the conditional offer, he/she will be refunded only Rs. 25,000 paid towards security deposit and will have to reapply and give another ISME Challenge to enroll for the program.

What is the enrollment fee?

The enrollment fee is Rs. 42,500, which includes a one-time refundable deposit of Rs 25,000. This amount is subject to change.

What if the student does not meet the conditional offer criteria? Is the full Enrollment fees refunded?

If the student does not meet the admission criteria mentioned in the conditional offer, ISME will withdraw his/her admission. In this case only the Security deposit of Rs. 25,000 will be refunded.

Are there scholarship opportunities available?

We aim to attract the brightest and best minds to ISME. We offer a wide range of scholarships for undergraduates to support them through their studies. At ISME we thus provide scholarships to deserving students on the basis of need and merit. In addition to this, Educators Scholarship for students whose parents are in the field of education and Defense Scholarships are available.

How can a student apply for scholarships?

The students can apply for scholarships once they have received a conditional offer. There are categories of scholarships available and the students can apply under the category that suits them. The Scholarships Committee will then evaluate all applications and appropriate scholarships will be granted.

What are the global immersions?

The Global Immersion trip inspires students to understand the language of global business, learn first-hand about new cultures, engage with complex interconnected international issues and become empowered world citizens. It allows students to be a part of the global economy and learn the skills of this world abroad. Every year a new destination is selected to expose the students to global education and industry.

Is the fee for Global Immersion included in the fees structure?

The fees structure is not inclusive of the fees charges for Global Immersions as these Global Immersions are optional and thus has to be paid separately.

Is it difficult for students to cope with B.Com / B.A with the intensive program?

ISME is an experiential learning program, which is taught and evaluated continuously, and Mumbai University exams are held once in the end of the year directly by University of Mumbai. This program allows a perfect blend of theory and practicality and thus they are able to cope with the two programs effectively.

What preparation do students have to do for the ISME Challenge?

There is no preparation required as it is a left brain test evaluating creativity and aptitude

What is the minimum required attendance?

It is an experiential learning program, which requires the students to completely immerse themselves in the program and make the most out of it. Thus a minimum 80% attendance is mandatory for the program.

Does ISME have an online program?

So far ISME is not offering any online programs.

Are there any discounts?

No there are no discounts offered on any fees.

ISME

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