Embark upon the complex task of building brands and managing digital age experiences. Learn all the essentials of digital marketing and the right ways to advertise. This course allows you to enhance your skill set and knowledge in all the lucrative areas of marketing. This full-time program takes students through the journey of live industry projects, mentoring by industry professionals and experiential learning.
core
Introduction to Management
Principles of Marketing
SPECIALISATION
Fundamentals of Advertising
Digital Transformation
Media Studies
core
Business Ethics
Marketing Management
SPECIALISATION
Digital Transformation
Creative Writing & Storytelling
Visual Narratives
core
Organisational Behaviour
MVP Management
SPECIALISATION
Consumer Insights
Advertising: New Rules of Engagement
Introduction to Public Relations
core
Business Strategy
Strategic Competitive Marketing
SPECIALISATION
Market Research
Introduction to Digital Strategies
Script Writing & Execution of Ad films
core
International Business
Design Thinking
SPECIALISATION
MARKETING
Intercultural Marketing
Customer Experience Management
ADVERTISING & MEDIA
Integrated marketing Communication
Brand Growth and Development
PUBLIC RELATIONS
Principles & Practices
Corporate Communication
core
Leadership – Theory & Practice
Project management
SPECIALISATION
MARKETING
Digital Marketing
Strategic Brand Management
ADVERTISING & MEDIA
Ad production
Media buying & planning
PUBLIC RELATIONS
Crisis Management
Celebrity PR Management
What is 2+1 ?
"An Opportunity to study first two years at ISME and the 3rd year in UK"
Student gets an international exposure
Dual majors
in the final year
Global
recognition
Opportunity of International scholarship
York St John University
Complete the third year as part of the BA (Hons) - Business Management
Nottingham Trent Universit
Complete the third year as part of the BA (Hons) - International Business & Management (BAIBM)
Oxford Brooks University
Complete the third year as part of the BA (Hons) - Business & Management
London School of Economics
Complete the third year as part of the General Course at LSE
Richmond The American International University in London
Complete the third year as part of the BA Business Management and Entrepreneurship
Life at ISME doesn't stand still. With over 500 students and a vibrant urban setting, it's no wonder the campus community talks about a "fear of missing out." Jump in and find out how dynamic and interconnected life at ISME can be.
The Screen Squad
Vision of the club:
To prepare students in the field of pre-production, filmmaking & post production
Vision of the students:
Creative, Innovate & Evolve in the world of
film making
The Scribble Society
Vision of the club:
To find, encourage & prepare talent in literary art. It will enable students to ideate, showcase & illustrate their literary work
Vision of the students:
To Create a space to ideate, showcase & encapsulate our literary works worth plagiarising
“The consumer is not a moron; she is your wife.” –David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather"