3 year program

Mentorship by Industry Experts

500+ Hiring Partners

Capstone Projects

Student-led Clubs

COURSE Principles

Each Semester has 5 Core Subjects that progress across the 3 years.

Core 1

Business Management And Marketing

Core 2

Data Management & Analysis

Core 3

Advertising & Digital Communication

Core 4

Public Relations

Core 5

Media Studies

Syllabus

Embark upon the complex task of building brands and managing digital age experiences. Learn all the essentials of digital marketing and the right ways to advertise. This course allows you to enhance your skill set and knowledge in all the lucrative areas of marketing. This full-time program takes students through the journey of live industry projects, mentoring by industry professionals and experiential learning.

Semester I

Marketing Launchpad

360° Communication in a Digital World

Creative Concepts and Story Telling

Introduction to Consumer Neuroscience and Psychology

Introduction to Data Foundation of Entrepreneurship

Semester II

Entrepreneurial Approach to Management

Technology and Emerging Media Practices

Introduction to Digital Strategies

Introduction to Experiential Marketing

Research Methodology

Introduction to Film Studies

Semester III

Advertising: New Rules of Engagement

Media Communication Technologies

Global Dimensions of Digital Cultures

Public Relations: Principles & Practices

Marketing Research

Laws, Ethics and Etiquettes in Media and Communications

Semester IV

Internship Project Report

Media Investments & Planning

Evolution of Agency Structures

Advertising Research, Tracking & Evaluation

Finance and Financial Analytics

New Business Development

Semester V

Campaign Planning and Evaluation

Business of Social Media

Exploring the Brand Universe

Multimedia and Digital Creativity

Managing People, Teams and Processes in the 21st Century

Consumer Psychology, Behaviour and Insights

Semester VI

Rural Marketing

Transnational Media: Networking, Connectivity & Usage

Film Production and Marketing

Omni-Channel Campaign Planning and Management

Data Driven Marketing Analytics

Portfolio Building an Work-Readiness

Program Highlights

“The consumer is not a moron; she is your wife.” –David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather"

Industry
Knowledge
Live
Projects
Agency
Visits
Career
Guidance
Studio
Sessions
Faculty from
Media Agencies
Inter-disciplinary
Electives
Hi-tech
Campus
Global and Work
Immersions

Career Prospects

SEO Expert

Media Executive

Content Marketer

Digital Marketing manager

Media Buying strategist

Client servicing

Brand Manager

Data analytic manager

EMPLOYERS & PARTNERS

Frequently Asked Questions

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