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3 year program

Mentorship by Industry Experts

500+ Hiring Partners

Capstone Projects

Student-led Clubs

Syllabus

Embark upon the complex task of building brands and managing digital age experiences. Learn all the essentials of digital marketing and the right ways to advertise. This course allows you to enhance your skill set and knowledge in all the lucrative areas of marketing. This full-time program takes students through the journey of live industry projects, mentoring by industry professionals and experiential learning.

Semester I

core

Introduction to Management

Principles of Marketing

SPECIALISATION

Fundamentals of Advertising

Digital Transformation

Media Studies

Semester II

core

Business Ethics

Marketing Management

SPECIALISATION

Digital Transformation

Creative Writing & Storytelling

Visual Narratives

Semester III

core

Organisational Behaviour

MVP Management

SPECIALISATION

Consumer Insights

Advertising: New Rules of Engagement

Introduction to Public Relations

Semester IV

core

Business Strategy

Strategic Competitive Marketing

SPECIALISATION

Market Research

Introduction to Digital Strategies

Script Writing & Execution of Ad films

Semester V

core

International Business

Design Thinking

SPECIALISATION

MARKETING

Intercultural Marketing

Customer Experience Management

ADVERTISING & MEDIA

Integrated marketing Communication

Brand Growth and Development

PUBLIC RELATIONS

Principles & Practices

Corporate Communication

Semester VI

core

Leadership – Theory & Practice

Project management

SPECIALISATION

MARKETING

Digital Marketing

Strategic Brand Management

ADVERTISING & MEDIA

Ad production

Media buying & planning

PUBLIC RELATIONS

Crisis Management

Celebrity PR Management

2 +1 Section

What is 2+1 ?

"An Opportunity to study first two years at ISME and the 3rd year in UK"

Dual majors in the final year

Student gets an international exposure

Dual majors in the final year

Dual majors
in the final year

Dual majors in the final year

Global
recognition

Dual majors in the final year

Opportunity of International scholarship

Universities we have an affiliation

Which Universities can a student apply at ?

Digital Tools That Define Your Course

STUDENTS LED ORGANIZATION

Life at ISME doesn't stand still. With over 500 students and a vibrant urban setting, it's no wonder the campus community talks about a "fear of missing out." Jump in and find out how dynamic and interconnected life at ISME can be.

House of Arts

Vision of the club:
To allow students to explore the creative & artistic side of things
Vision of the students:
Create a platform where Design & Creativity each in every crevice

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The Screen Squad

Vision of the club:
To prepare students in the field of pre-production, filmmaking & post production
Vision of the students:
Creative, Innovate & Evolve in the world of
film making

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The Scribble Society

Vision of the club:
To find, encourage & prepare talent in literary art. It will enable students to ideate, showcase & illustrate their literary work
Vision of the students:
To Create a space to ideate, showcase & encapsulate our literary works worth plagiarising

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Student Testimonial

Program Highlights

“The consumer is not a moron; she is your wife.” –David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather"

Industry
Knowledge
Live
Projects
Agency
Visits
Career
Guidance
Studio
Sessions
Faculty from
Media Agencies
Inter-disciplinary
Electives
Hi-tech
Campus
Global and Work
Immersions

Career Prospects

SEO Expert

Media Executive

Content Marketer

Digital Marketing manager

Media Buying strategist

Client servicing

Brand Manager

Data analytic manager

EMPLOYERS & PARTNERS

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