Huzefa Electricwala identified an unmet demand of the market and decided to offer a solution to a problem which no one else seemed to be interested in solving. He set up Kneff, a home service for making custom-made trousers as he saw the opportunity for disrupting the existing market for Custom Made trousers which is expensive, tedious and time consuming.

The USP of this venture is that it minimizes the existence of investment in maintaining a showroom and delivering best- fitted trousers as per the requirement of customers.

Only an order has to be placed online or over phone and Kneff’s executive will comes down to customer’s location, like a Santa, with a wide choice of material in various shades and will takes measurements, understand specifications and and a finely finished trouser is delivered within a week.

“The DICE startup accelerator incubated my start-up and provided me with an initial growth fund and facilities that are playing a vital role in scaling up my business”

~Huzefa Electricwala, Founder – Kneff

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