Garden greenery is a brainchild of young ISME entrepreneur Aditi Parakh. She was inspired by the idea of replacing room freshener with natural tabletop and wall hanging plants that provide a refreshing aroma while beautifying the space are alsoa health positive.
The strategy is to provide plants that are very low maintenance and are presented attractively in theme pots, hanging décor etc. Aditi says that at ISME she realized that a passion can be converted into a business idea through structured thinking at every stage including finance, production, and marketing.
In its pursuit to disrupt the market for room freshener and home décor, the Garden Greenery has tasted success and is now expanded its services from providing plants to designing gardens
“ISME helped me in monetizing my passion”